The company with the symbolic name “Yar” was created by Sabina Zulalova and Aiten Yuzbasheva, and not only their love for national products unites them but also bloodline, as they are cousins. The selection of craftswomen, sales control, the search for new interesting projects, ideas for illustrators, cooperation with other brands and the embodiment of many creative ideas, all this sisters manage to do on time and with great professionalism.