On November 30, the exhibition of Sabina Zulalova's new capsule collection "Magenta" and the presentation of her first book of the same name took place at "Marriott Boulevard Hotel Baku". The project was implemented with the support of "Arts Council Azerbaijan" and the Ministry of Ecology and Natural Resources of the Republic of Azerbaijan. Cultural figure, designer and author of a number of business projects, Sabina Zulalova is also a design representative of "Arts Council Azerbaijan" company. During the creation of the "Magenta" collection, the designer was inspired by the works of the honored artist of Azerbaijan, Rashad Mehdiyev. The concept of the project is to draw attention to the problem of extinction of rare bird species with the help of art. Nobility and non-trivial cut are taken as the basis and skillfully expressed by the designer's style solutions. The collection features the fashion designer's characteristic signature – bright accents and incredible femininity. Media personalities and cultural figures appear alternately on the podium as models. Each of the participants not only performed on the podium, but also read excerpts from Sabina Zulalova's book. Also, representatives of the Union of Writers, poetess Ulviyya Akhundova, director of the Baku Book Center, writer and publicist Gunel Anarghizi, honored artist Rashad Mehdiyev spoke at the event in the presence of the ambassadors of the project - Chingiz Abdullayev and Natig Rasulzade. The project is charitable in nature: all funds collected from the sale of the collection will be directed to the assistance fund for the protection of endangered bird species in the territory of Azerbaijan under the Ministry of Ecology and Natural Resources of Azerbaijan. More than 200 guests gathered at this demonstration, among them were representatives of the diplomatic corps, artists, influencers, representatives of the business and media community.